Nike Air Max 2015's new approach to their global marketing has had their competitors and fans alike wondering whether a new era in massive-brand marketing has come about. If so; is it working?Nike is one of the few major sports labels that has truly embraced the digital generation. They recently changed their core target market to seventeen-year-olds, citing that the age group spends 20% more on shoes than their older counterparts. This shift in perspective has brought about an entirely new approach to their communication with their fans because marketing nowadays is all about communication. As Mark Parker (Nike CEO) said, "Connecting today is a dialogue."
Nike Free 5.0 Cheap Sale UK launched the Fuelband, a wristband that enables sports-lovers to track their progress through an interactive website. Not only did the Fuelband receive massive success but it also spawned an online community that revolved around Nike bringing sports into people's everyday lives. Another positive (and rather sneaky) benefit to the Fuelband online community is that it acts as a constant marketing survey for Nike products and Nike's market, regularly letting Nike know what people like about what they sell and which sports are most popular.
In 2006, Nike Air Max 90 Womens+ was conceived. Partnering with Apple and riding on the wave of success the iPod created, Nike added yet another aspect to their online interaction. Fortune's Scott Cendrowski explains it best:"Powered by a sensor inside running shoes, the service both monitors a runner's performance and provides digital coaching. A voice lets runners know how much farther they have to go; the PowerSong function generates a musical blast for extra motivation. At the end, it logs details of the workout onto Nikeplus.com, where users can store and analyze the data, get training tips, and share workouts with friends."
Another online community, another way to find out Nike consumers' workout and behavioural patterns and musical tastes and generally another way to find out how they live their lives. Nike Air Max 2014 Mens UK has perfected the art of getting in touch with the people that support them.
Nike realised that they had to go where their target market was going and talk to them on their level - basic marketing principles but it lead to a completely new brand personality for Nike. Their international Facebook page now has 8,938,010 likes. Their Nike Footballs Facebook page boasts a staggering 11,807,328 likes. The Nike Facebook app has 360,000 monthly users - that's 360,000 people updating Nike Roshe Run Mens Cheap Sale's market research every single month and that's not even the entire picture. Their Nike Chance Facebook app has 250,000 monthly users and their Nike Free Run iD has 80,000 monthly users. A very impressive transition into the digital world and it shows that Nike really understand how the social networking world operates.