Converse All Star Hi Top is one such brand that has carved out a niche position for itself amidst so many other brands by just concentrating on sports through its brand of sneakers. This brand has managed to remain the preferred brand for sports shoes by concentrating on this niche and keeping control on their overheads so that they can offer affordable pricing to its customersHowever, when it started out, this was not the idea. The man behind the brand Marguis Mill Converse started out by making rubber soled boots that were good for winter wear.
It turned out that the
converse trainers sale shoes he ultimately manufactured took the shape of work boots as well as a medley of tennis and canvas shoes. This became so popular that his company came to be known as the one making exclusive 'sneakers' or tennis shoes.The smart aspect of the business going forward lay in his assimilation and adoption of new technology as well as soliciting favourable endorsements from leading basketball players in those times. This led to the brand becoming very well known as a trusted and durable one.
Another brilliant marketing strategy the company adopted was to maintain affordable pricing for the shoes. Unlike other companies who also sought such endorsements but sold their products for a significant premium hoping to ride on the fame and popularity of celebrity endorsements,
converse trainers uk took a contrarian route and sold its boots at a price that was affordable to the common man. This move worked wonders since the brand not only became a craze in the US but also within Europe. People were thrilled that they could get access and actually buy a brand endorsed by top professional players.
They were hitherto deprived of the opportunity of buying any of the sports professionals endorsed brands primarily due to the exorbitant pricing and yet here was a brand that was available at a price that was not out of reach for them.The strategy worked perfectly as
converse dance lace Shoes had anyways built capacity to cater to the large demand and they could cater to it. Though they made shoes for both women and children, the shoes made for men became more popular. The reason was that most of the endorsements came from top men tennis and basketball players.
The basketball player that really got things started for
converse uk sale was Chuck Taylor. Although the brand was ticking along nicely, in 1917 Chuck Taylor and Converse joined forces to try and combat the problem that a lot of basketball players suffered in those times painful feet. The result of their joint effort was the Converse All Star basketball shoe, the All Star range is almost as big as the Converse brand itself, and after initial early success the All Star range has gone from strength to strength, continuing to be the most popular sports trainer in the whole world.